Objective:
To reinforce safety consciousness and encourage employees to participate in an accident-reduction program.

Strategy & Execution:
Scratch-off cards were issued to the 2,500 employees at the company's Schaumburg, Illinois, plant when they completed seminars on hazards and answered a quiz. Employees holding winning numbers could claim prizes that included nylon duffel bags, mini-duffel bags, insulated coolers and walnut note pads-all imprinted "Voluntary Protection Program." And if they didn't have the winning numbers? No problem-could get more cards for each month without an accident. As reminders of the contest, key-shaped lapel pins, golf shirts for supervisors and other promotional items were issued.

Results:
A 54% reduction in accidents enabled the company to save $800,000 in workmen's compensation payments and win the OSHA Star Award.