Event Planning Tool
Settle for status quo? Not at Jansco. We only settle for your success.
The third and final stage of our event planning process offers you a
list of our 10 favorite quick tips that we've discovered along the way
about successful marketing and promotion campaigns, including a link
to case histories to share other client
successes with you.
- Promotional products, used as dimensionals in direct mail solicitations,
can boost response rates by up to 75 percent, according to a study
by Baylor University.
- The "staying power" of promotional products marketing
gives it an edge over other types of marketing. Because these useful
items are kept, they keep on advertising long after other elements
of a campaign have been forgotten.
- Promotional products should relate to the advertiser's message.
However, prior to choosing the products, we will spend important time
discussing the best way to achieve your goals. Consider these six
elements when planning a successful promotion: 1. Define promotion
objectives; 2. Identify target audience; 3. Plan product distribution;
4. Determine central theme; 5. Develop message for imprint; and 6.
- Customers reorder faster and more often when promotional products
are used instead of coupons. In a study by Southern Methodist University,
customers receiving promotional products reordered up to 18 percent
sooner than those who received coupons and up to 13 percent sooner
than those who received no promotion.
- Promotional products work best as part of an integrated marketing
plan. Although advertising is usually what we think of first, promotional
products are also ideal for sales promotions, public relations, branding
and internal communications.
- Promotional products provide high message recall. In one study,
68 percent of recipients remembered the advertiser's name or message.
- Promotional products can maximize trade show attendance. A pre-show
gift, according to a study on trade show attendees, can produce three
times greater traffic to an exhibit than an invitation without a gift.
- The diversity of available promotional items lends to the countless
applications of this medium. Here are five ideal opportunities to
demonstrate effectiveness of promotional products marketing: promoting
branch openings, introducing new products, motivating salespeople,
opening new accounts and stimulating sales meetings.
- Customers receiving promotional gifts are more likely to give salespeople
referrals. In one experiment, the difference in the number of referrals
was as much as 24 percent.
- Promotional products give customers "warm fuzzies" toward
a company and the salespeople! In a Baylor University study customers
receiving a calculator with a thank-you letter felt more positive
toward the sales representatives than those who received a thank-you
letter with a less expensive highlighter pen.