A digitizer converts your logo into a stitch file: every stitch's direction, order, density and underlay. This one-time file is the setup fee, and reorders reuse it free.
Each garment is stretched drum-tight in a hoop so the fabric can't shift or pucker while it's sewn. Caps get their own curved frames.
A multi-needle machine sews at roughly 700 stitches a minute, switching thread colors automatically. A standard left-chest logo (8 to 10k stitches) takes about 12 to 15 minutes per piece.
Backing is trimmed away, loose threads cleaned up, and the logo pressed flat. We check density and thread breaks before anything gets folded and packed.
Most quotes include roughly 8,000 to 10,000 stitches. See where your logo lands.
Rough estimate only. The actual stitch count depends on digitizing, underlay, font, stitch length, fill percentage, overlaps and artwork complexity — your proof will show the real number.
Thread color changes are free, but keep text above ~5mm tall. Tiny lettering is the #1 thing we redraw on embroidery proofs.